The Real Cost of a Missed Call (and What One Job a Week Is Worth)

A customer with a leak, a lockout or no heat doesn't wait for you to ring back. They scroll down the Google results and ring the next company. Every missed call is a job handed straight to a competitor.

The hidden cost today

• After-hours calls that hit voicemail and never call back.
• Daytime overflow when the office line is engaged.
• Calls answered late, with the customer already half-committed elsewhere.
• Paying for marketing that drives calls you don't pick up.

What Tryoup changes

Our AI voice agent picks up instantly, 24/7. It qualifies the call, quotes simple call-out pricing, books the job into the diary and escalates true emergencies to a human. No new number, no new dashboard.

A worked example

• Average emergency callout value: £180.
• Just 2 saved calls per week = £360/week.
• Annualised: ~£18,720/year — from two extra answered calls a week.
• At 5 saved calls/week, you're past £46,000/year.

Compare that to the cost of a night-time receptionist (£25,000+) or a generic answering service that doesn't know your trade, your pricing or your diary.

A simple formula

Annual recovery ≈ missed calls/week × answer rate × close rate × average job value × 52

Even at modest assumptions (50% answer, 50% close), one missed call per day is worth roughly £11k/year.