The Pound-per-No-Show Cost of Not Sending Reminders

A no-show isn't just a wasted hour. It's a wasted hour you've already paid an engineer for, with no customer to bill at the end of it. The only thing more expensive than a job that goes wrong is one that doesn't happen at all.

The hidden cost today

• The slot is gone — you can't sell yesterday.
• The engineer is still being paid.
• Fuel and time to drive to a door that doesn't open.
• Office time spent rebooking and apologising.

What Tryoup changes

Tryoup sends automated SMS and email reminders at booking, the day before, and on the morning, with a one-tap reschedule link. Customers either confirm, or they move themselves — and the slot frees up in time to fill it.

A worked example

• 3 no-shows/week × £150 average ticket × 52 weeks = £23,400/year.
• SMS reminders cost: pennies per message — easily under £30/month.
• Payback: roughly the first prevented no-show of the month.

A simple formula

Annual recovery ≈ prevented no-shows/week × average job value × 52